Saudi Founding Day is a celebration of heritage, identity, and the roots of a nation.
For Priorin Arabia, a brand that has a range of products that support the well-being of hair, committed to empowering women and honoring tradition, this project reimagines Saudi culture through a series of collages and motion storyboards.
Drafts, Sketches and rejected designs
The Artworks are tributes to the distinct regions of the Kingdom; Central, Eastern, Northern, Southern, and Western, blending historical elements, landscapes, and textures.
Main Artworks
Each region’s artwork was carefully crafted.
Lots of research went behind each one, from accessories, architecture, traditional clothing and patterns
Storyboard for the main animation
The storyboard was sent with animation direction to a third party agency for them to handle the animation and the final outputs for socials.
Thanks for sticking around!