An award winning case study
KUDU, a prominent fast-food chain in Saudi Arabia renowned for its chicken and beef sandwiches, encountered the challenge of introducing a new item to its menu: The Dynamite Shrimp Sandwich. This endeavor was particularly daunting given the saturated market flooded with shrimp offerings from competitors.
The case study revolved around the debate over what to call the shrimp sandwich in Arabic. Some advocated for "Gambary," while others preferred "Robyan." Ultimately, a compromise was reached with the name "Gamberyan," a decision that proved to be immensely successful.
No Smileys were harmed during the making of this project
