This animated presentation for Cartier's MEIAT region captures the timeless elegance of the desert landscape. Inspired by the region's natural beauty, we've curated a color palette reminiscent of sand dunes and warm earth tones.
Silhouettes of iconic landmarks and skylines from Gulf Cooperation Council (GCC) countries subtly emerge, honoring the rich heritage of the region.
The animation style is subtle yet graceful, reflecting Cartier's sophisticated brand identity.
Our MEIAT internal video embodies the essence of cultural harmony and sophistication, reflecting the region's rich heritage while staying true to Cartier's iconic brand identity.
Client: Cartier
Agency: Creator & Curator
Art Direction & Design: Rawan Bakri
Animation: Michel Salloum & Sarah Khorbtli
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